The Advertising Agency (RLE Marketing): Procedure and Practice (Routledge Library Editions: Marketing) - Tapa blanda

Libro 7 de 28: Routledge Library Editions: Marketing

Keeler, Floyd Y.

 
9781138997653: The Advertising Agency (RLE Marketing): Procedure and Practice (Routledge Library Editions: Marketing)

Sinopsis

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

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Acerca del autor

Floyd Y. Keeler, Albert E. Haase

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9781138794382: The Advertising Agency (RLE Marketing): Procedure and Practice (Routledge Library Editions: Marketing)

Edición Destacada

ISBN 10:  1138794384 ISBN 13:  9781138794382
Editorial: Routledge, 2014
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