Masters of Advertising Copy (RLE Marketing) (Routledge Library Editions: Marketing) - Tapa blanda

Libro 13 de 28: Routledge Library Editions: Marketing
 
9781138995697: Masters of Advertising Copy (RLE Marketing) (Routledge Library Editions: Marketing)
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ISBN 10: 113899569X ISBN 13: 9781138995697
Editorial: Routledge, 2015

Sinopsis

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

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Acerca del autor

Multivolume collection by leading authors in the field

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2015
Idioma
Inglés
ISBN 10 
113899569X
ISBN 13 
9781138995697
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
398
Editor
Frederick J. George
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9781138791145: Masters of Advertising Copy (RLE Marketing): 04 (Routledge Library Editions: Marketing)

Edición Destacada

ISBN 10:  1138791148 ISBN 13:  9781138791145
Editorial: Routledge, 2014
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