Artículos relacionados a Marketing Management in Air Transport (RLE Marketing)...

Marketing Management in Air Transport (RLE Marketing) (Routledge Library Editions: Marketing) - Tapa blanda

Libro 11 de 28: Routledge Library Editions: Marketing

Grumbridge, Jack

 
9781138995659: Marketing Management in Air Transport (RLE Marketing) (Routledge Library Editions: Marketing)

Sinopsis

This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Multivolume collection by leading authors in the field

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9781138787247: Marketing Management in Air Transport (RLE Marketing): 06 (Routledge Library Editions: Marketing)

Edición Destacada

ISBN 10:  1138787248 ISBN 13:  9781138787247
Editorial: Routledge, 2014
Tapa dura