Predicting and Changing Behavior: The Reasoned Action Approach - Tapa blanda

Fishbein, Martin; Ajzen, Icek

 
9781138995215: Predicting and Changing Behavior: The Reasoned Action Approach

Sinopsis

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

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Martin Fishbein

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9780805859249: Predicting and Changing Behavior: The Reasoned Action Approach

Edición Destacada

ISBN 10:  0805859241 ISBN 13:  9780805859249
Editorial: Psychology Press, 2009
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