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Deceptive Advertising: Behavioral Study of A Legal Concept (Routledge Communication Series) - Tapa blanda

Libro 173 de 231: Routledge Communication

Richards, Jef I.

 
9781138990623: Deceptive Advertising: Behavioral Study of A Legal Concept (Routledge Communication Series)
Tapa blanda
ISBN 10: 1138990620 ISBN 13: 9781138990623
Editorial: Routledge, 2016

Sinopsis

This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised:
1) a review of how deception is viewed and regulated
2) a theory of how consumers process deceptive information
3) a sensitive and consistent means of measuring deceptiveness.

This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Richards, Jef

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1138990620
ISBN 13 
9781138990623
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
260
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania