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The Rise and Fall of Mass Marketing (RLE Marketing) (Routledge Library Editions: Marketing) - Tapa blanda

Libro 12 de 28: Routledge Library Editions: Marketing
 
9781138989856: The Rise and Fall of Mass Marketing (RLE Marketing) (Routledge Library Editions: Marketing)
Tapa blanda
ISBN 10: 1138989851 ISBN 13: 9781138989856
Editorial: Routledge, 2015

Sinopsis

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.

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Acerca del autor

Multivolume collection by leading authors in the field

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Editorial
Routledge
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1138989851
ISBN 13 
9781138989856
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
256
Editor
Tedlow Richard
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania