The Marketing Environment (RLE Marketing) (Routledge Library Editions: Marketing) - Tapa blanda

Libro 18 de 28: Routledge Library Editions: Marketing

Dawson, John A.

 
9781138989566: The Marketing Environment (RLE Marketing) (Routledge Library Editions: Marketing)

Sinopsis

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

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Multivolume collection by leading authors in the field

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9781138792340: The Marketing Environment (RLE Marketing) (Routledge Library Editions: Marketing)

Edición Destacada

ISBN 10:  1138792349 ISBN 13:  9781138792340
Editorial: Routledge, 2014
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