Artículos relacionados a Negative Political Advertising: Coming of Age (Routledge...

Negative Political Advertising: Coming of Age (Routledge Communication Series) - Tapa blanda

Libro 166 de 231: Routledge Communication

Johnson-Cartee, Karen S.

 
9781138976870: Negative Political Advertising: Coming of Age (Routledge Communication Series)
Tapa blanda
ISBN 10: 1138976873 ISBN 13: 9781138976870
Editorial: Routledge, 2016

Sinopsis

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Karen S. Johnson-Cartee, Gary Copeland

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1138976873
ISBN 13 
9781138976870
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
332
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania