Internal Marketing: Your Company's Next Stage of Growth - Tapa blanda

Libro 2 de 21: Haworth Marketing Resources

Cahill, Dennis J; Winston, William

 
9781138972988: Internal Marketing: Your Company's Next Stage of Growth
Tapa blanda
ISBN 10: 1138972983 ISBN 13: 9781138972988
Editorial: Routledge, 2016

Sinopsis

In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness and therefore business by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.

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Acerca del autor

William Winston

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1138972983
ISBN 13 
9781138972988
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
176
Contacto del fabricante
Routledge
https://www.routledge-ny.com/

Stockst?dter Str. 20
Gro?ostheim
Bayern
Alemania

Otras ediciones populares con el mismo título

9780789060051: Internal Marketing: Your Company's Next Stage of Growth (Haworth Marketing Resources)

Edición Destacada

ISBN 10:  0789060051 ISBN 13:  9780789060051
Editorial: Routledge, 1996
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