Export Strategy: Markets and Competition (RLE Marketing) (Routledge Library Editions: Marketing) - Tapa blanda

Libro 24 de 28: Routledge Library Editions: Marketing

Piercy, Nigel

 
9781138969414: Export Strategy: Markets and Competition (RLE Marketing) (Routledge Library Editions: Marketing)
Tapa blanda
ISBN 10: 1138969419 ISBN 13: 9781138969414
Editorial: Routledge, 2015

Sinopsis

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

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Multivolume collection by leading authors in the field

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Editorial
Routledge
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1138969419
ISBN 13 
9781138969414
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
284
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9781138790193: Export Strategy: Markets and Competition (RLE Marketing) (Routledge Library Editions: Marketing)

Edición Destacada

ISBN 10:  1138790192 ISBN 13:  9781138790193
Editorial: Routledge, 2014
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