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Adaptive Rhetoric: Evolution, Culture, and the Art of Persuasion (Routledge Studies in Rhetoric and Communication) - Tapa blanda

Libro 17 de 48: Routledge Studies in Rhetoric and Communication

Parrish, Alex C. C.

 
9781138954168: Adaptive Rhetoric: Evolution, Culture, and the Art of Persuasion (Routledge Studies in Rhetoric and Communication)
Tapa blanda
ISBN 10: 1138954160 ISBN 13: 9781138954168
Editorial: Routledge, 2015

Sinopsis

Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior - how our bodies and brains help shape and constrain rhetorical acts. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. This cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviors, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.

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Acerca del autor

Alex C. Parrish is Assistant Professor of Writing, Rhetoric, and Technical Communication at James Madison University, USA.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1138954160
ISBN 13 
9781138954168
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
192
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania