Generation Y in Consumer and Labour Markets (Routledge Interpretive Marketing Research) - Tapa blanda

Parment, Anders

 
9781138945685: Generation Y in Consumer and Labour Markets (Routledge Interpretive Marketing Research)
Tapa blanda
ISBN 10: 1138945684 ISBN 13: 9781138945685
Editorial: Routledge, 2015

Sinopsis

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done.  This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations.

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Acerca del autor

Anders Parment, Ph. D., is a research fellow at the Stockholm University School of Business and a well-known speaker and strategy consultant. Anders is specialized in understanding generations and how they relate to society, work, and the consumption sphere. Anders has published numerous books and articles on a variety of marketing-related subjects, including a Marketing textbook with Philip Kotler.

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Editorial
Routledge
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1138945684
ISBN 13 
9781138945685
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
174
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780415886482: Generation Y in Consumer and Labour Markets (Routledge Interpretive Marketing Research)

Edición Destacada

ISBN 10:  0415886481 ISBN 13:  9780415886482
Editorial: Routledge, 2011
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