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The Rise of Transtexts: Challenges and Opportunities (Routledge Research in Cultural and Media Studies) - Tapa dura

Libro 61 de 95: Routledge Research in Cultural and Media Studies
 
9781138944671: The Rise of Transtexts: Challenges and Opportunities (Routledge Research in Cultural and Media Studies)
Tapa dura
ISBN 10: 113894467X ISBN 13: 9781138944671
Editorial: Routledge, 2016

Sinopsis

This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe.

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Acerca del autor

Benjamin W.L. Derhy Kurtz teaches at Sorbonne Nouvelle, Sciences Po (IEP) and Ecole Polytechnique, as well as at various communication and business schools. He created undergraduates/postgraduates courses, including on Transmedia, and holds experience in marketing and in institutional/promotional/political communication. His PhD, at the University of East Anglia, explored ‘success’ in the TV industry. http://Derhy.TV

Mélanie Bourdaa is Associate Professor of Communication and Information Sciences at the University of Bourdeaux, France

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Editorial
Routledge
Año de publicación
2016
Idioma
Inglés
ISBN 10 
113894467X
ISBN 13 
9781138944671
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
262
Editor
Derhy Kurtz Benjamin W.L., Bourdaa Mélanie
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
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