Events Management: An Introduction - Tapa blanda

Bladen, Charles; Kennell, James; Abson, Emma; Wilde, Nick

 
9781138907058: Events Management: An Introduction
Tapa blanda
ISBN 10: 1138907057 ISBN 13: 9781138907058
Editorial: Routledge, 2017

Sinopsis

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events.

This new edition has been updated to include:

• New and updated content on developments in technology, risk management and event volunteering.

• New and updated case studies that include emerging economies.

• New industry voices by international practitioners.

Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years’ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Charles Bladen is Senior Lecturer in Marketing and Events Management at GSM London, UK.

James Kennell is Principal Lecturer and Programme Leader for Events, Tourism and Hospitality in the Department of Marketing, Events and Tourism at the University of Greenwich, UK.

Emma Abson is Senior Lecturer on the Events Management courses at Sheffield Hallam University, UK.

Nick Wilde is an expert in sports marketing and sporting events management, with research interests in international sports marketing, which he has taught in many overseas institutions.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1138907057
ISBN 13 
9781138907058
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
464
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781138907041: Events Management: An Introduction

Edición Destacada

ISBN 10:  1138907049 ISBN 13:  9781138907041
Editorial: Routledge, 2017
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