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Media Management: A Casebook Approach (Routledge Communication Series) - Tapa blanda

Hollifield, C. Ann

 
9781138901025: Media Management: A Casebook Approach (Routledge Communication Series)
Tapa blanda
ISBN 10: 1138901024 ISBN 13: 9781138901025
Editorial: Routledge, 2015

Sinopsis

Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today’s media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their careers.

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Acerca del autor

C. Ann Hollifield is Thomas C. Dowden Professor of Media Research at the University of Georgia.

Jan LeBlanc Wicks is Professor and Vice Chair in of the Department of Journalism at the University of Arkansas.

George Sylvie is an Associate Professor in the School of Journalism at the University of Texas at Austin.

Wilson Lowrey is Professor and Chair in the Department of Journalism at the University of Alabama.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1138901024
ISBN 13 
9781138901025
Encuadernación
Tapa blanda
Número de edición
5
Número de páginas
438
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania