Strategic Management: The Challenge of Creating Value - Tapa blanda

O'Shannassy, Timothy

 
9781138849242: Strategic Management: The Challenge of Creating Value
Tapa blanda
ISBN 10: 1138849243 ISBN 13: 9781138849242
Editorial: Routledge, 2016

Sinopsis

Strategy is often the capstone class in a business education - dealing with the big questions of what companies decide to do - innovate, diversify, acquire or even to employ a range of these strategies.

Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates a wide range of in-depth case studies, including Siemens AG, Intel, the Volkswagen Group, PerkinElmer and the Tata Group.

Supplemented by a wide range of cutting edge online case studies and other internet resources, this text will provide students and their instructors with everything they need to succeed in this tough environment.

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Acerca del autor

The late Peter Fitzroy was Emeritus Professor of Strategy at Monash University, Australia.

James M. Hubert is R.C. Kopf Professor of International Marketing at Columbia University, USA.

Timothy O'Shannassy is Senior Lecturer at RMIT University, Australia.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1138849243
ISBN 13 
9781138849242
Encuadernación
Tapa blanda
Número de edición
3
Número de páginas
518
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9781138849235: Strategic Management: The Challenge of Creating Value

Edición Destacada

ISBN 10:  1138849235 ISBN 13:  9781138849235
Editorial: Routledge, 2016
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