The Power of Information Networks: New Directions for Agenda Setting (Routledge Studies in Global Information, Politics and Society) - Tapa dura

Libro 9 de 21: Routledge Studies in Global Information, Politics and Society
 
9781138847743: The Power of Information Networks: New Directions for Agenda Setting (Routledge Studies in Global Information, Politics and Society)

Sinopsis

The news media have significant influence on the formation of public opinion. Called the agenda setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Lei Guo is an assistant professor in the Emerging Media Studies Division of the College of Communication at Boston University. Guo’s research focuses mainly on agenda-setting theory, alternative media, and international communication.

Maxwell McCombs is the Jesse H. Jones Centennial Chair in Communication Emeritus at the University of Texas at Austin and has been a visiting professor annually at the University of Navarra in Spain since 1994. Professor McCombs is internationally recognized for his research on the agenda-setting role of mass communication, and the influence of the media on the focus of public attention.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9781138847750: The Power of Information Networks: New Directions for Agenda Setting (Routledge Studies in Global Information, Politics and Society)

Edición Destacada

ISBN 10:  1138847755 ISBN 13:  9781138847750
Editorial: Routledge, 2015
Tapa blanda