Customer Engagement: Contemporary issues and challenges - Tapa dura

 
9781138847385: Customer Engagement: Contemporary issues and challenges
Tapa dura
ISBN 10: 1138847380 ISBN 13: 9781138847385
Editorial: Routledge, 2015

Sinopsis

Customer Engagement draws on the extensive knowledge of the authors who are pioneers in the field. The editors of this book have identified the weakness in the current knowledge and aim to address this gap by touching on a number of significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a deeper narrative around the notion of social media and customer engagement as well as the non-monetary notion of social media within new media-based social networks.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Roderick J. Brodie is a Professor at the Department of Marketing University of Auckland, New Zealand.

Linda D. Hollebeek is a Senior Lecturer at the Graduate School of Management, University of Auckland, New Zealand. She is also Associate Professor (Adjunct) at the NHH Norwegian School of Economics, Bergen, Norway.

Jodie Conduit is a Senior Lecturer at the Adelaide Business School, University of Adelaide, Australia.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1138847380
ISBN 13 
9781138847385
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
316
Editor
Conduit Jodie, Hollebeek Linda D., Brodie Roderick J.
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780815350736: Customer Engagement: Contemporary issues and challenges

Edición Destacada

ISBN 10:  0815350732 ISBN 13:  9780815350736
Editorial: Routledge, 2017
Tapa blanda