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Social Influence and Consumer Behavior: A Special Issue of the Journal Special Influence (Special Issues of Social Influence) - Tapa blanda

Libro 3 de 3: Special Issues of Social Influence
 
9781138844872: Social Influence and Consumer Behavior: A Special Issue of the Journal Special Influence (Special Issues of Social Influence)
Tapa blanda
ISBN 10: 113884487X ISBN 13: 9781138844872
Editorial: Psychology Press, 2014

Sinopsis

This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.

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Acerca del autor

Daniel J. Howard is Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.

Amna Kirmani is Director of the PhD Program and Professor of Marketing in the Robert H. Smith School of Business at the University of Maryland, USA.

Priyali Rajagopal is Assistant Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Psychology Press
Año de publicación
2014
Idioma
Inglés
ISBN 10 
113884487X
ISBN 13 
9781138844872
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
152
Editor
Howard Daniel, Kirmani Amna, Rajagopal Priyali
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania