The Business of Gamification: A Critical Analysis (Routledge Advances in Management and Business Studies) - Tapa dura

Libro 58 de 107: Routledge Advances in Management and Business Studies
 
9781138824164: The Business of Gamification: A Critical Analysis (Routledge Advances in Management and Business Studies)
Tapa dura
ISBN 10: 113882416X ISBN 13: 9781138824164
Editorial: Routledge, 2016

Sinopsis

This edited volume contains new, and stringent, perspectives on how gamification is contextualized in business settings, both in theory as well as in practice. This book will provide a wealth of research for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Mikolaj Dymek is an Associate Professor in the Department of Media and Communication Science at Mid Sweden University, Sweden.

Peter Zackariasson is an Associate Professor in Marketing in the School of Business, Economics and Law at the University of Gothenburg, Sweden.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2016
Idioma
Inglés
ISBN 10 
113882416X
ISBN 13 
9781138824164
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
252
Editor
Dymek Mikolaj, Zackariasson Peter
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9781138340145: The Business of Gamification: A Critical Analysis (Routledge Advances in Management and Business Studies)

Edición Destacada

ISBN 10:  1138340146 ISBN 13:  9781138340145
Editorial: Routledge, 2018
Tapa blanda