This book analyzes the factors behind the recent expansion of Fairtrade and questions whether the trust given to the scheme by "ethical" shoppers is warranted. It goes about this assessment by analyzing the claim of ethical shopping and by scrutinizing the specific contribution of the Fairtrade Certification Mark to producer’s welfare.
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Brigitte Granville is Professor of International Economics and Economic Policy at Queen Mary University of London, UK.
Janet Dine is Professor of International Economic Development Law at Queen Mary University of London, UK.
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