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Political Reputation Management: The Strategy Myth (Routledge New Directions in PR & Communication Research) - Tapa dura

Libro 9 de 43: Routledge New Directions in PR & Communication Research

Schnee, Christian

 
9781138796560: Political Reputation Management: The Strategy Myth (Routledge New Directions in PR & Communication Research)
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ISBN 10: 1138796565 ISBN 13: 9781138796560
Editorial: Routledge, 2015

Sinopsis

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and perceived.

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Acerca del autor

Christian Schnee has been Senior Lecturer in PR at the University of Worcester, UK since 2008. He began his career as a spokesperson for the Christian Democratic Party in Germany and served as director of government communications in the city state of Hamburg. Between 2005 and 2006 he was head of international media relations for the 2006 FIFA Football World Cup Office in Hamburg. His degree is in History and Political Science, and his PhD is in Political Marketing. This book is based upon his thesis. He regularly works for the Konrad Adenauer Foundation, Europe’s largest centre-right political think tank, based in Berlin, with offices in 80 countries. The author is invited each year by the Foundation to talk about political PR at professional conferences and seminars to audiences of students, politicians and various professional groups.

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Editorial
Routledge
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1138796565
ISBN 13 
9781138796560
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
216
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania