Artículos relacionados a Essentials of Consumer Behavior

Essentials of Consumer Behavior - Tapa blanda

Stephens, Debra L.

 
9781138791732: Essentials of Consumer Behavior
Tapa blanda
ISBN 10: 1138791733 ISBN 13: 9781138791732
Editorial: Routledge, 2016

Sinopsis

Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics.

Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers' attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption.

The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.

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Acerca del autor

Debra L. Stephens is Associate Professor of Marketing at the University of Portland, USA. She has published in leading journals, including the Journal of Consumer Research, the Journal of Public Policy and Marketing, and the Journal of Business Ethics.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1138791733
ISBN 13 
9781138791732
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
232
Contacto del fabricante
no disponible
Persona responsable
no disponible