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Export Strategy: Markets and Competition (RLE Marketing) (Routledge Library Editions: Marketing) - Tapa dura

Libro 24 de 28: Routledge Library Editions: Marketing

Piercy, Nigel

 
9781138790193: Export Strategy: Markets and Competition (RLE Marketing) (Routledge Library Editions: Marketing)
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ISBN 10: 1138790192 ISBN 13: 9781138790193
Editorial: Routledge, 2014

Sinopsis

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

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Acerca del autor

Multivolume collection by leading authors in the field

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Editorial
Routledge
Año de publicación
2014
Idioma
Inglés
ISBN 10 
1138790192
ISBN 13 
9781138790193
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
284
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania