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Marketing and Marketing Assessment (RLE Marketing) (Routledge Library Editions: Marketing) - Tapa dura

Libro 6 de 28: Routledge Library Editions: Marketing

Sewell, J. L.

 
9781138788466: Marketing and Marketing Assessment (RLE Marketing) (Routledge Library Editions: Marketing)

Sinopsis

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

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Acerca del autor

Multivolume collection by leading authors in the field

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