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9781138787964: Brands: Interdisciplinary Perspectives (Routledge Interpretive Marketing Research)
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ISBN 10: 1138787965 ISBN 13: 9781138787964
Editorial: Routledge, 2015

Sinopsis

Jonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical - each section contextualised by a new introduction from leading brand scholars. This thought-provoking collection will be of interest to scholars of marketing, consumer behaviour, and sociology and anyone interested in the role brands play in our lives and culture.

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Acerca del autor

Jonathan Schroeder is the William A. Kern Professor of Communications at Rochester Institute of Technology in New York. He is the author of Visual Consumption (2002), co-author of From Chinese Brand Culture to Global Brands (2013), editor of Conversations on Consumption (2013), and co-editor of Brand Culture (2006), the Routledge Companion to Visual Organization (2014), as well as a special issue on "Being Branded" for the Scandinavian Journal of Management (June 2013). He is editor in chief of the interdisciplinary journal Consumption Markets & Culture. He has held visiting appointments at Wesleyan University, Göteborg University Sweden, University of Auckland, New Zealand, Bocconi University in Milan, Indian School of Business, Hyderabad, and the Shanghai International Business and Economics University.

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Editorial
Routledge
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1138787965
ISBN 13 
9781138787964
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
390
Editor
Schroeder Jonathan E.
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

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München
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