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Marketing in Perspective (RLE Marketing) (Routledge Library Editions: Marketing) - Tapa dura

Libro 22 de 28: Routledge Library Editions: Marketing

Majaro, Simon

 
9781138787636: Marketing in Perspective (RLE Marketing) (Routledge Library Editions: Marketing)
Tapa dura
ISBN 10: 1138787639 ISBN 13: 9781138787636
Editorial: Routledge, 2014

Sinopsis

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients - productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods - both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

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Acerca del autor

Multivolume collection by leading authors in the field

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Editorial
Routledge
Año de publicación
2014
Idioma
Inglés
ISBN 10 
1138787639
ISBN 13 
9781138787636
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
252
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania