Marketing in Perspective (RLE Marketing) (Routledge Library Editions: Marketing) - Tapa dura

Libro 22 de 28: Routledge Library Editions: Marketing

Majaro, Simon

 
9781138787636: Marketing in Perspective (RLE Marketing) (Routledge Library Editions: Marketing)
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ISBN 10: 1138787639 ISBN 13: 9781138787636
Editorial: Routledge, 2014

Sinopsis

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients - productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods - both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

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Acerca del autor

Multivolume collection by leading authors in the field

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Editorial
Routledge
Año de publicación
2014
Idioma
Inglés
ISBN 10 
1138787639
ISBN 13 
9781138787636
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
252
Contacto del fabricante
Routledge
https://www.routledge-ny.com/

Stockst?dter Str. 20
Gro?ostheim
Bayern
Alemania

Otras ediciones populares con el mismo título

9781138980471: Marketing in Perspective (RLE Marketing) (Routledge Library Editions: Marketing)

Edición Destacada

ISBN 10:  1138980471 ISBN 13:  9781138980471
Editorial: Routledge, 2015
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