Artículos relacionados a International Business (Routledge Revivals)

International Business (Routledge Revivals) - Tapa blanda

 
9781138708563: International Business (Routledge Revivals)
Tapa blanda
ISBN 10: 1138708569 ISBN 13: 9781138708563
Editorial: Routledge, 2018

Sinopsis

This book was published in 2003. Over the years the challenges of international business in organisation and culture have been one of the most intriguing issues facing managers. Attempts at organisational innovation have tried to strike a balance between local markets' responsiveness and global efficiency. This book presents an overview of changing attitudes to the globalization of the firm and traces the increasing sophistication of management techniques necessary to cope with the increasing complexity of business world wide. It contains readings on the management of international business from 1936 to 1998. Looking at managing abroad and the internationalism of firms including issues of appraising foreign investment opportunities, the foreign investment decision process and the evolution of the multinational enterprise. The operations and planning of the multinational firm are surveyed over time from early models of "Headquarters and Subsidiary" to global strategies. The key issues of international strategic alliances and joint ventures are also examined; concluding with approaches to forward looking international management.

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Acerca del autor

Peter Buckley

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2018
Idioma
Inglés
ISBN 10 
1138708569
ISBN 13 
9781138708563
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
494
Editor
Buckley Peter
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania