Marketing in Small Businesses (Routledge Library Editions: Small Business) - Tapa dura

Libro 13 de 17: Routledge Library Editions: Small Business

Kenny, Brian; Dyson, Karen

 
9781138685314: Marketing in Small Businesses (Routledge Library Editions: Small Business)
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ISBN 10: 1138685313 ISBN 13: 9781138685314
Editorial: Routledge, 2016

Sinopsis

Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Kenny, Brian; Dyson, Karen

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1138685313
ISBN 13 
9781138685314
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
242
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781138685345: Marketing in Small Businesses (Routledge Library Editions: Small Business)

Edición Destacada

ISBN 10:  1138685348 ISBN 13:  9781138685345
Editorial: Routledge, 2018
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