The Influence of Values on Consumer Behaviour: The value compass - Tapa dura

Kostelijk, Erik

 
9781138676473: The Influence of Values on Consumer Behaviour: The value compass
Tapa dura
ISBN 10: 1138676470 ISBN 13: 9781138676473
Editorial: Routledge, 2016

Sinopsis

This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.

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Acerca del autor

Erik Kostelijk is Senior Lecturer of Marketing at the International Business School of the University of Applied Sciences in Amsterdam, the Netherlands. Next to that, he works as Project Leader Research for Marklinq, the research institute of the Hanze University of Applied Sciences in Groningen, The Netherlands, and he has been engaged in teaching and research projects in a number of other countries, among which China, the USA, Lithuania, France, and Italy. By doing market research on image and market potential, he has advised many profit and not-for-profit organizations on their positioning strategy.

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Editorial
Routledge
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1138676470
ISBN 13 
9781138676473
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
240
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9781138489554: The Influence of Values on Consumer Behaviour: The value compass

Edición Destacada

ISBN 10:  1138489557 ISBN 13:  9781138489554
Editorial: Routledge, 2018
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