Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing - Tapa blanda

Paczkowski, Walter R.

 
9781138623934: Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing
Tapa blanda
ISBN 10: 1138623938 ISBN 13: 9781138623934
Editorial: Routledge, 2018

Sinopsis

The theme of this book is simple. The price - the number someone puts on a product to help consumers decide to buy that product - comes from data. Specifically, itcomes from statistically modeling the data.

This book gives the reader the statistical modeling tools needed to get the number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this book emphasizes two interlocking components of modeling: economic theory and statistical principles.

The economic theory component is sufficient to provide understanding of the basic principles for pricing, especially about elasticities, which measure the effects of pricing on key business metrics. Elasticity estimation is the goal of statistical modeling, so attention is paid to the concept and implications of elasticities.

The statistical modeling component is advanced and detailed covering choice (conjoint, discrete choice, MaxDiff) and sales data modeling. Experimental design principles, model estimation approaches, and analysis methods are discussed and developed for choice models. Regression fundamentals have been developed for sales model specification and estimation and expanded for latent class analysis.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Walter R. Paczkowski, Ph.D., worked at AT&T, AT&T Bell Labs, and AT&T Labs. He founded Data Analytics Corp., a statistical consulting company, in 2001. Dr. Paczkowski is also a part- time lecturer of economics at Rutgers University. He published Market Data Analysis Using JMP in 2016.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2018
Idioma
Inglés
ISBN 10 
1138623938
ISBN 13 
9781138623934
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
338
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Alemania

Otras ediciones populares con el mismo título

9781138036758: Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing

Edición Destacada

ISBN 10:  1138036757 ISBN 13:  9781138036758
Editorial: Routledge, 2018
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