Signifying Place: The Semiotic Realisation of Place in Irish Product Marketing - Tapa blanda

Gaffey, Sheila

 
9781138620551: Signifying Place: The Semiotic Realisation of Place in Irish Product Marketing
Tapa blanda
ISBN 10: 1138620556 ISBN 13: 9781138620551
Editorial: Routledge, 2020

Sinopsis

Through a socio-semiotic analysis of promotional materials used by both producers of quality products and their support organizations, this book investigates the use of imagery, especially images of place, in three contrasting regions of Ireland. It highlights the role of place (particularly rural) imagery in the promotion of handcrafts and rural tourism services, and suggests some of the meanings which may be contacted through the use of such imagery. Much of the research to date in this field has concentrated on the use of imagery to promote particular places, rather than products and, in an Irish context, on the promotion of Ireland as a tourism destination. This book focuses on the regional and local level to examine the creation and use of more micro-place specific images - both real and mythical - by small and medium sized businesses and explores the extent to which the two industries borrow from, and feed into, firstly each other, and secondly, macro place myths and iconographies.

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Acerca del autor

Gaffey, Sheila

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Editorial
Routledge
Año de publicación
2020
Idioma
Inglés
ISBN 10 
1138620556
ISBN 13 
9781138620551
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
173
Contacto del fabricante
no disponible
Persona responsable
no disponible

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9780754639343: Signifying Place: The Semiotic Realisation of Place in Irish Product Marketing

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ISBN 10:  0754639347 ISBN 13:  9780754639343
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