Big Data for Managers: Creating Value - Tapa blanda

Malviya, Atal

 
9781138593084: Big Data for Managers: Creating Value
Tapa blanda
ISBN 10: 1138593087 ISBN 13: 9781138593084
Editorial: Routledge, 2018

Sinopsis

In today’s fast growing digital world, the web, mobile, social networks and other digital platforms are producing enormous amounts of data that hold intelligence and valuable information. Correctly used it has the power to create sustainable value in different forms for businesses. The commonly used term for this data is Big Data, which includes structured, unstructured and hybrid structured data. However, Big Data is of limited value unless insightful information can be extracted from the sources of data.

The solution is Big Data analytics, and how managers and executives can capture value from this vast resource of information and insights. This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyze data, and produce meaningful analytics to make informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.

The authors provide multiple case studies on global industries and business units, chapter summaries and discussion questions for the reader to consider and explore. Big Data for Managers also presents small cases and challenges for the reader to work on - making this a thorough and practical guide for students and managers.

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Acerca del autor

Atal Malviya is CEO at Spark10 and Adjunct Faculty at Ashridge Executive Education at Hult International Business School, UK. He serves on the boards of many public and private companies. A passionate innovator, he writes and speaks about Entrepreneurship, Start-up Investing, Creating Value, Big Data, Blockchain, Machine Learning and Artificial Intelligence. Atal has an MBA from Ashridge Business School and MS Computer Science from India.

Dr Mike Malmgren is Associate Professor at Ashridge Executive Education at Hult International Business School, UK and at Linköping University, Sweden. His interest is strategy innovation and how companies can create value. In addition, Mike has extensive experience as Managing Director for several technology companies in Sweden, the US, Australia and the UK.

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Editorial
Routledge
Año de publicación
2018
Idioma
Inglés
ISBN 10 
1138593087
ISBN 13 
9781138593084
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
174
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9781138593060: Big Data for Managers: Creating Value

Edición Destacada

ISBN 10:  1138593060 ISBN 13:  9781138593060
Editorial: Routledge, 2018
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