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Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century - Tapa dura

Hollifield, C. Ann; Coffey, Amy Jo

 
9781138581036: Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century
Tapa dura
ISBN 10: 1138581038 ISBN 13: 9781138581036
Editorial: Routledge, 2023

Sinopsis

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.

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Acerca del autor

C. Ann Hollifield, Ph.D., is Professor Emerita at the University of Georgia, USA, and an international consultant on news media viability. In 2006, she founded one of the first certificate programs in media analytics in the United States. She is the author/editor of more than 50 publications on media economics and management.

Amy Jo Coffey, Ph.D., is Associate Professor in Media Management at the University of Florida, USA, where she also developed the online master’s program and certificate in audience analytics. Her published research has focused on media management and economics topics, including audience valuation, advertiser investment in diverse audiences, and media ownership.

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Editorial
Routledge
Año de publicación
2023
Idioma
Inglés
ISBN 10 
1138581038
ISBN 13 
9781138581036
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
438
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania