Managing Innovation Within Networks: 7 (Routledge Library Editions: The Economics and Business of Technology) - Tapa dura

Biemans, Wim

 
9781138573628: Managing Innovation Within Networks: 7 (Routledge Library Editions: The Economics and Business of Technology)
Tapa dura
ISBN 10: 1138573620 ISBN 13: 9781138573628
Editorial: Routledge, 2018

Sinopsis

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

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Acerca del autor

Wim Biemens

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2018
Idioma
Inglés
ISBN 10 
1138573620
ISBN 13 
9781138573628
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
294
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781138574137: Managing Innovation Within Networks (Routledge Library Editions: The Economics and Business of Technology)

Edición Destacada

ISBN 10:  1138574139 ISBN 13:  9781138574137
Editorial: Routledge, 2020
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