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Public Relations for Management Success: 37 (Routledge Library Editions: Management) - Tapa blanda

Libro 42 de 54: Routledge Library Editions: Management

Jefkins, Frank

 
9781138571662: Public Relations for Management Success: 37 (Routledge Library Editions: Management)
Tapa blanda
ISBN 10: 1138571660 ISBN 13: 9781138571662
Editorial: Routledge, 2019

Sinopsis

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Frank Jefkins

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2019
Idioma
Inglés
ISBN 10 
1138571660
ISBN 13 
9781138571662
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
148
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania