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The Structure of Multimodal Documents: An Empirical Approach (Routledge Studies in Multimodality) - Tapa blanda

Libro 13 de 46: Routledge Studies in Multimodality

Hiippala, Tuomo

 
9781138548725: The Structure of Multimodal Documents: An Empirical Approach (Routledge Studies in Multimodality)
Tapa blanda
ISBN 10: 1138548723 ISBN 13: 9781138548725
Editorial: Routledge, 2018

Sinopsis

This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.

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Acerca del autor

Tuomo Hiippala is a post-doctoral researcher at the Centre for Applied Language Studies at the University of Jyväskylä, Finland. He holds a PhD in English philology from the University of Helsinki. He has published internationally in a number of journals and collections, such as Journal of Pragmatics and Literary and Linguistic Computing.

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Editorial
Routledge
Año de publicación
2018
Idioma
Inglés
ISBN 10 
1138548723
ISBN 13 
9781138548725
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
252
Editor
O'Halloran Kay
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania