Decoding Coca-Cola: A Biography of a Global Brand (Routledge Studies in Marketing) - Tapa dura

Libro 15 de 60: Routledge Studies in Marketing
 
9781138495449: Decoding Coca-Cola: A Biography of a Global Brand (Routledge Studies in Marketing)
Tapa dura
ISBN 10: 1138495441 ISBN 13: 9781138495449
Editorial: Routledge, 2020

Sinopsis

This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.

 

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Acerca del autor

Robert Crawford is a Professor of Advertising and Associate Dean of Research & Innovation in the School of Media and Communication at RMIT University in Melbourne, Australia. His research has focused on the growth and development of the advertising, marketing, and public relations industries across Australia, Oceania, and South East Asia.

Linda Brennan is a Professor of Advertising in the School of Media and Communication at RMIT University in Melbourne, Australia. Her research interests are the use and abuse of advertising and social marketing for social change.

Susie Khamis is Senior Lecturer in Public Communication at School of Communication at the University of Technology Sydney, Australia. Her research areas are branding, representations of cultural diversity, and consumer cultures.

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Editorial
Routledge
Año de publicación
2020
Idioma
Inglés
ISBN 10 
1138495441
ISBN 13 
9781138495449
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
250
Editor
Crawford Robert, Brennan Linda, Khamis Susie
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9780367642204: Decoding Coca-Cola: A Biography of a Global Brand (Routledge Studies in Marketing)

Edición Destacada

ISBN 10:  0367642204 ISBN 13:  9780367642204
Editorial: Routledge, 2022
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