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A Short Guide to Reputation Risk (Short Guides to Business Risk) - Tapa dura

Honey, Garry

 
9781138465640: A Short Guide to Reputation Risk (Short Guides to Business Risk)
Tapa dura
ISBN 10: 113846564X ISBN 13: 9781138465640
Editorial: Routledge, 2017

Sinopsis

Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public trust can lead to political change. How can anyone protect reputation from damage?

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Acerca del autor

Garry Honey is a visiting senior fellow specialising in Reputation Risk. He has a background of 30 years in industry as both a Marketing Director and Strategy Consultant. He is interested in how organizations, both private and public, manage reputation among diverse stakeholder groups. Measuring Reputation for regulatory compliance is one facet of this, as is defining the risk element of reputation in non-financial terms for the risk industry. As an intangible or soft risk, reputation has an impact on consumer behaviour and trust. It is the nature of this link that requires further research.

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Editorial
Routledge
Año de publicación
2017
Idioma
Inglés
ISBN 10 
113846564X
ISBN 13 
9781138465640
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
130
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania