Creative Direction in a Digital World: A Guide to Being a Modern Creative Director - Tapa dura

Harrell, Adam

 
9781138433731: Creative Direction in a Digital World: A Guide to Being a Modern Creative Director
Tapa dura
ISBN 10: 113843373X ISBN 13: 9781138433731
Editorial: CRC Press, 2017

Sinopsis

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.

Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.

Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.

Develop the skills needed to communicate your ideas to a skeptical client.

Learn how to more effectively manage your creative team.

And most importantly craft digital experiences that get results.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of Creative Direction In A Digital World and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other marketing awards.

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Editorial
CRC Press
Año de publicación
2017
Idioma
Inglés
ISBN 10 
113843373X
ISBN 13 
9781138433731
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
136
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781138847514: Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

Edición Destacada

ISBN 10:  1138847518 ISBN 13:  9781138847514
Editorial: CRC Press, 2016
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