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The Neuroscience of Rhetoric in Management: Compassionate Executive Communication (Routledge Focus on Business and Management) - Tapa dura

Libro 20 de 107: Routledge Focus on Business and Management

Remley, Dirk

 
9781138364813: The Neuroscience of Rhetoric in Management: Compassionate Executive Communication (Routledge Focus on Business and Management)
Tapa dura
ISBN 10: 1138364819 ISBN 13: 9781138364813
Editorial: Routledge, 2018

Sinopsis

Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group.

This book provides case studies to illustrate communication failure that directly resulted in executives' termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media, and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers develop their own messages. Executives and those in leadership development programs will benefit from this book.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Dirk Remley is a Professor at Kent State University, USA.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2018
Idioma
Inglés
ISBN 10 
1138364819
ISBN 13 
9781138364813
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
110
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania