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Consumer Social Values (Marketing and Consumer Psychology Series) - Tapa dura

Libro 8 de 9: Marketing and Consumer Psychology
 
9781138240421: Consumer Social Values (Marketing and Consumer Psychology Series)

Sinopsis

Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.

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Acerca del autor

Eda Gurel-Atay (PhD, University of Oregon) is an independent scholar conducting academic research on consumer values, materialism, sustainability, consumer well-being, and celebrity endorsements.

Lynn R. Kahle is Professor at Pace University in New York and Professor Emeritus of Business at the University of Oregon. He serves on American Psychological Association Council of Representatives.

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Otras ediciones populares con el mismo título

9781138240438: Consumer Social Values (Marketing and Consumer Psychology Series)

Edición Destacada

ISBN 10:  1138240435 ISBN 13:  9781138240438
Editorial: Routledge, 2019
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