Social Media Communication: Concepts, Practices, Data, Law and Ethics - Tapa blanda

Lipschultz, Jeremy Harris

 
9781138229778: Social Media Communication: Concepts, Practices, Data, Law and Ethics
Tapa blanda
ISBN 10: 1138229776 ISBN 13: 9781138229778
Editorial: Routledge, 2017

Sinopsis

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics―all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media.

For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare.

Facebook:

www.facebook.com/SocialMediaCommunication

Twitter:

@JeremyHL #UNOSML #SMC2018 #SMProfs

SlideShare:

www.slideshare.net/jeremylipschultz

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

One of MediaShift's 2017 EducationShift20 Educators in Journalism

Jeremy Harris Lipschultz is Isaacson Professor in the UNO Social Media Lab, and School of Communication, University of Nebraska at Omaha. He is a blogger for The Huffington Post, Linkedin Pulse and ChicagoNow, and has authored or co-authored six previous books and dozens of articles. Lipschultz is an international media source and frequently speaks on industry and social trends.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1138229776
ISBN 13 
9781138229778
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
396
Contacto del fabricante
no disponible
Persona responsable
no disponible

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ISBN 10:  1138229768 ISBN 13:  9781138229761
Editorial: Routledge, 2017
Tapa dura