Managing Cultural Differences: Global Leadership for the 21st Century - Tapa blanda

Moran, Robert T.; Abramson, Neil Remington

 
9781138223684: Managing Cultural Differences: Global Leadership for the 21st Century
Tapa blanda
ISBN 10: 1138223689 ISBN 13: 9781138223684
Editorial: Routledge, 2017

Sinopsis

In today’s global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures is paramount to business success.

This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management. Crises in the Middle East, the weakening of some emerging markets, and the value of diversity and inclusion are just a few examples of contemporary issues discussed in this text, which also introduces a completely new chapter on global business ethics.

With a wealth of new examples, case studies, and online materials, this textbook is required course reading for undergraduates, postgraduates, and MBA students alike, as well as being a vital tool for anybody selling, purchasing, traveling, or working internationally.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Neil Remington Abramson is a professor of International Strategy (ret.) at the Beedie School of Business, Simon Fraser University, Vancouver, Canada.

Robert T. Moran is Professor Emeritus of International Management at Thunderbird School of Global Management, USA.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1138223689
ISBN 13 
9781138223684
Encuadernación
Tapa blanda
Número de páginas
638
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781138223455: Managing Cultural Differences: Global Leadership for the 21st Century

Edición Destacada

ISBN 10:  113822345X ISBN 13:  9781138223455
Editorial: Routledge, 2017
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