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Who's Listening?: The Story of BBC Audience Research (Routledge Library Editions: Radio) - Tapa blanda

Libro 3 de 5: Routledge Library Editions: Radio

Silvery, Robert J.E.

 
9781138215689: Who's Listening?: The Story of BBC Audience Research (Routledge Library Editions: Radio)
Tapa blanda
ISBN 10: 1138215686 ISBN 13: 9781138215689
Editorial: Routledge, 2018

Sinopsis

This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Robert J.E. Silvery

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2018
Idioma
Inglés
ISBN 10 
1138215686
ISBN 13 
9781138215689
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
220
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania