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Contemporary Radio Programming Strategies (Routledge Library Editions: Radio) - Tapa blanda

Libro 4 de 5: Routledge Library Editions: Radio

MacFarland, David T.

 
9781138215672: Contemporary Radio Programming Strategies (Routledge Library Editions: Radio)
Tapa blanda
ISBN 10: 1138215678 ISBN 13: 9781138215672
Editorial: Routledge, 2018

Sinopsis

This book, first published in 1990, offers an in-depth analysis of the ’fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is - and should be - about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming - a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ’What do listeners really want from radio?’m

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

David T. MacFarland

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2018
Idioma
Inglés
ISBN 10 
1138215678
ISBN 13 
9781138215672
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
228
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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