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Strategic Communication: New Agendas in Communication - Tapa dura

Libro 13 de 17: New Agendas in Communication
 
9781138184787: Strategic Communication: New Agendas in Communication
Tapa dura
ISBN 10: 1138184780 ISBN 13: 9781138184787
Editorial: Routledge, 2016

Sinopsis

The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Anthony Dudo is an Assistant Professor at the University of Texas at Austin.

LeeAnn Kahlor is an Associate Professor at the University of Texas at Austin.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1138184780
ISBN 13 
9781138184787
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
204
Editor
Dudo Anthony, Kahlor LeeAnn
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania