A Manager's Guide to PR Projects: A Practical Approach - Tapa blanda

Parsons, Patricia

 
9781138099937: A Manager's Guide to PR Projects: A Practical Approach
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ISBN 10: 1138099937 ISBN 13: 9781138099937
Editorial: Routledge, 2017

Sinopsis

A Manager’s Guide to PR Projects, Second Edition provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project’s implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. Intended as a learning tool for use in both the class and beyond, this book’s approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.

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Acerca del autor

Patricia J. Parsons spent 26 years as a Professor of Public Relations in the Department of Communication Studies at Mount Saint Vincent University in Halifax, Canada after a career in health communication and writing. She is the author of a dozen books including Ethics in Public Relations: A Guide to Best Practice and Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age.

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Editorial
Routledge
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1138099937
ISBN 13 
9781138099937
Encuadernación
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Número de edición
2
Número de páginas
118
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780805845471: A Manager's Guide To PR Projects: A Practical Approach (Volume in Lea's Communication Series)

Edición Destacada

ISBN 10:  080584547X ISBN 13:  9780805845471
Editorial: Routledge, 2003
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