The Patterns of Symbolic Communication (China Perspectives) - Tapa dura

Libro 31 de 230: ISSN

Yan, Sui

 
9781138099524: The Patterns of Symbolic Communication (China Perspectives)
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ISBN 10: 113809952X ISBN 13: 9781138099524
Editorial: Routledge, 2017

Sinopsis

With the classic semiotician Roland Barthes' ground-breaking research of semiotics, symbols are liberated from linguistics and extended to media research, which makes semiotics increasingly important especially in the present-day world dominated by new media.

In this book, the author offers an in-depth critique of the key theorizations of classic semiotics and clarifies some esoteric terminologies such as connotateur, isology, the metalanguage mechanism, the naturalization mechanism, etc. More importantly, combining semiotics with communication studies, the author proposes a number of innovative ideas, such as the leveraging communication, the collaborative communication, the rich variety of signifiers, etc. Besides, this book adds a practical dimension to semiotics studies by investigating diverse patterns of symbolic communication in the real world practices. It will help readers gain insights into the complexity of our life and society which depend on symbols for exchange and communication.

This book will appeal to scholars and students of semiotics and communication. Readers who are interested in symbolic communication will also benefit from it.

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Acerca del autor

Sui Yan is a professor of School of Journalism and Communication, Communication University of China. His main research fields include semiotic theories of communication, Internet communication and media culture

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2017
Idioma
Inglés
ISBN 10 
113809952X
ISBN 13 
9781138099524
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
152
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780367529123: The Patterns of Symbolic Communication (China Perspectives)

Edición Destacada

ISBN 10:  0367529122 ISBN 13:  9780367529123
Editorial: Routledge, 2020
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