Mapping Out Marketing: Navigation Lessons from the Ivory Trenches - Tapa dura

 
9781138082229: Mapping Out Marketing: Navigation Lessons from the Ivory Trenches
Tapa dura
ISBN 10: 1138082228 ISBN 13: 9781138082229
Editorial: Routledge, 2018

Sinopsis

This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.

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Acerca del autor

Ronald Paul Hill, Ph.D. in business administration from the University of Maryland, holds the Visiting Lindner-Gambal Professorship of Business Ethics, George Washington University School of Business. He has authored over 200 journal articles, books, chapters, and conference papers on topics that include impoverished consumer behavior, marketing ethics, corporate social responsibility, human development, and public policy.

Cait Lamberton is Associate Professor and Ben L. Fryrear Chair in Marketing at the University of Pittsburgh’s Katz Graduate School of Business, where she researches and teaches consumer behavior and applied behavioral economics at the MBA and Ph.D. levels, in addition to providing consulting services in both government and the private sector.

Jennifer Swartz is a full-time MBA student at George Washington University with a focus on operations, strategy, and brand management. Prior to George Washington, she worked in Corporate Communications at Marsh & McLennan Agency in San Diego, overseeing various aspects of digital media strategy, branding, public relations, and non-profit fundraising efforts.

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Editorial
Routledge
Año de publicación
2018
Idioma
Inglés
ISBN 10 
1138082228
ISBN 13 
9781138082229
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
214
Editor
Lamberton Catherine, Lamberton Catherine Mary, Swartz Jennifer, Hill Ronald Paul, Hill Ronald
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9781138082236: Mapping Out Marketing: Navigation Lessons from the Ivory Trenches

Edición Destacada

ISBN 10:  1138082236 ISBN 13:  9781138082236
Editorial: Routledge, 2018
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